This article examines the effectiveness of early youth engagement in public relations through a case study of the Grassroots PR Club initiative. The study explores how introducing public relations concepts and practices to young individuals can foster long-term interest in the field, develop essential skills, and create a pipeline of future PR professionals. My findings suggest that early exposure to PR can significantly impact career choices and professional development. In recent years, there has been a growing recognition of the importance of engaging youth in various professional fields at…
How to Harness Youth Potentials through Grassroots PR Club By Dr. Afolabi Olajuwon
