He is a consummate writer and crisis-communicator par excellence. A distinguished public relations practitioner of sterling quality, his ingenuity has won him both local and international recognitions. While pursuing Islamic studies in the university, he took Mass Communication as an optional course – a decision that would later become pivotal to his career trajectory. Behind him are years of shining brilliantly as a public servant. The public relations expert and Chief Executive Officer of Image Merchants Promotion, Yushau Shuaib, tells Funke Olaode what spurred his interest in building a career…
Yushau Shuaib: A Publicist with Panache
