Who should measure PR? asks Queen Nwabueze

In public relations, just as you and I can’t deny that PR starts and ends with research, we have agreed that Ad value equivalencies, impression counts, and clicks ALONE don’t measure awareness and other outcomes.   Therefore, unless you plan and measure in a way that matters, campaign success may not be in the cards. At least, not in the way to pass the test of a true expert.   Let’s make this straight. Are you into the hallowed communications profession in whatever form? Never underestimate the benefits of measuring…

THE GLOBAL IMPORTANCE OF MOTHER LANGUAGE.    By:- Adj Prof Adamu Idris Manarakis niw,  (Director ILLEC, Tashiru Nupe)

My intention was to celebrate this year’s Mother Language Day with my brand new Honorary Professorship of Nupe Language from the USA, but because I am yet to receive the certificate, let me just go on with the celebration by making these following points.  Mother tongue is the easiest way of discovering the best in a child. Should a child understand his or her mother language well, such a child will have every reason to grow into a sage.  Mother tongue as we understand, is a child’s native language. It’s…

COVID-19: Role of Media in effective communication and preventive measures By Emeka Nwosu (PhD)

Being the text of a paper delivered by Dr. Nwosu, Director, Parliamentary Consult, Abuja, at a Media Workshop organised by the Nigerian Press Council in Enugu State, on Thursday, January 21, 2021.   Introduction: I want to express my profound appreciation to the organizers of this workshop, the Nigerian Press Council (NPC), for the opportunity extended to me to participate in this programme. This workshop could not have come at a better time when the whole world is going through covid-19, one of the worst epidemics in human history. The…

Shehu Garba needs some education  By Dare Babarinsa

It is interesting that the Presidency finally found its voice concerning the security situation in Ondo State. In recent months, Ondo State has been at the centre of grave insecurity in the South West. It was here that a first-class traditional ruler was kidnapped and killed. It was here that the daughter of Chief Reuben Fasoranti, the leader of Afenifere, was also killed in an attempt to kidnap her. It was here that Chief Olu Falae, once the Secretary to the Government of the Federation and who almost won the…

NiDCOM performing beyond expectation

The Nigerian National Association in Scotland (NNA-S) expresses its dismay because of the call of the *Coalition of Oduduwa Descendants* to scrap” Nigerians in the Diaspora Commission (NiDCOM)during a so-called World Press Conference in Lagos, Nigeria recently. As one of the Nigerian associations in the Diaspora whose interests are being served with the creation of this commission, it is of utmost importance to lend our weight to NiDCOM, which has performed creditably well and beyond our imagination in helping to restore the dignity of Nigerians wherever they may be by…

NiDCOM is a veritable vehicle for Nigeria’s economic growth and national unity

The call by a so-called Coalition of Oduduwa Descendants on the Federal government of Nigeria to either dissolve or restructure the *Nigerians in Diaspora Commission (NiDCOM)* wouldn’t have been anything to write home about. But it becomes imperative that, as one of Nigeria’s association in the Diaspora, we must respond to this misguided, perhaps borne out of a deliberate miseducation of this coalition, call for NiDCOM dissolution not only because the commission represents Nigerians the world over (our association and its members inclusive), but the unassailable fact that Hon. Abike…

BETWEEN OMOLUABISM AND OMO-ALECRAZY, THE EMERGENCE OF JESTERS SPEARHEADED BY LEKAN EKUNDAYO   … A Bastard Spotted!

It is often said in Yorùbá parlance that when a house or family enjoys relative peace and equanimity, it is because the bastard who dwells in such a family has not come of age. Otherwise, a family where such a person is bred is bound to witness, at intervals, clatter, woolly and needless cacophony. This scenario is not too different from the case of these deceitful and unconscionable souls who are better described as ‘Coalition Of Omo-Àlè Descendants’. The faceless group under the control of one Lekan Ekundayo is nothing…

Lawan: A messenger of harmony @62 By Ola Awoniyi

High political office is surrounded on all sides by distractions. Experience best teaches this. It is not enough to take into the office a vision and a mission, you will find once there, enough to take you off track, to test your character and agenda. Many failed not because they were not prepared or well-meaning. They did because they no longer saw the goalpost once they found themselves on the playing field. Ahmad Ibrahim Lawan is apparently conscious of that reality. He believes a political leader must stand for something,…

Building a new future for Kwara By AbdulRahman AbdulRazaq 

Today, January 3, 2021, the portals for taking applications for a new crop of teachers have been programmed to go live. That begins a new process to fill our schools with qualified and competent tutors who will teach our children in basic classes and senior secondary schools across the length and breadth of Kwara State. It is an enormous task that we do not take for granted. It a task for which our administration will be judged — coming after we painfully nullified a process that had thrown up some…

Focus on Telecoms in 2020:  A review of NCC’s Regulatory Activities  

For telecommunications sector, the year 2020 has been an eventful year with a lot of landmark regulatory initiatives by the Nigerian Communications Commission (NCC). The policies, programmes and activities of the Commission have further positively impacted the upward trajectory of the digital ecosystem in the year under review. Also, the year 2020 came with a lot of challenges but the Nigerian telecommunications sector continued to record significant growth.     The impressive performance and growth, made possible through effective regulatory initiatives emplaced by the telecoms regulator, under the leadership the…