The Nigeria Customs Service (NCS) has successfully concluded its nationwide Reputation Management Campaign in Zone ‘D’, Bauchi, reaffirmed its commitment to reforms aimed at strengthening integrity, deepening public trust, and improving service delivery.
The closing session, held on Tuesday, August 19, 2025, at the Zone ‘D’ Headquarters, brought together officers from various area commands within the zone.
Speaking at the event, the Acting Zonal Coordinator, Comptroller Musa Binga, represented by Comptroller Matawalle Ibrahim of Bauchi/Gombe Command, praised officers for their commitment throughout the exercise and encouraged them to reflect the lessons learnt in their daily operations.
“Reputation is not an afterthought; it is an asset,” Binga noted. “The Nigeria Customs Service is more than revenue collection. We are custodians of national integrity, and every officer’s conduct directly shapes how the public perceives us.”
In his welcome remarks, the National Public Relations Officer, Assistant Comptroller Abdullahi Maiwada, said the campaign was deliberately structured to promote professionalism, transparency, and accountability across the Service.
The programme, which featured training on social media ethics, stakeholder engagement, and public service, was described by officers as timely and impactful, equipping them to project the Service positively and dispel misconceptions about its operations.
In his closing remarks, Deputy Comptroller Administration of Borno/Yobe Command, Adamu Mohammed, urged officers not to see the end of the campaign as the end of the work. “This initiative is a call to action. It must reflect in our culture, our decisions, and how we interact with the public,” he said.
With the completion of the campaign in Zone ‘D’, the NCS has now successfully implemented the initiative across all its operational zones under the leadership of Comptroller-General of Customs, Bashir Adewale Adeniyi.
The Service reiterated its vision of building a modern, professional, and transparent Customs administration that meets global standards while earning Nigerians’ trust and confidence.
