The Nigerians in Diaspora Commission (NiDCOM) has lauded the Unveiling and Rebranding Nigeria Initiative (UNRI) for its efforts in safeguarding and projecting Nigeria’s positive image across the world.
In a statement signed by Abdur-Rahman Balogun, Director of Media, Public Relations and Protocols Unit, NiDCOM, the Commission described UNRI as a credible partner in countering negative perceptions and misinformation about Nigeria.
Receiving the delegation on behalf of Hon. Abike Dabiri-Erewa, Chairman/CEO of NiDCOM, Dr. Sule Yakubu Bassi, Secretary of the Commission, praised the Initiative’s commitment to rewriting negative narratives while urging the team to align its programmes with NiDCOM’s diaspora engagement framework.
Bassi outlined the Commission’s mandate to engage, empower, and harness the contributions of Nigerians in the diaspora for national development. He also reaffirmed NiDCOM’s readiness to collaborate with credible stakeholders to promote a balanced global narrative of Nigeria.
Speaking during the visit, Brig. Gen. David Buba Shaljaba (Rtd), leader of the UNRI delegation, explained that the Initiative was designed to showcase Nigeria’s strengths in culture, innovation, and diplomacy, while equipping young Nigerians with employable skills for self-reliance and entrepreneurship.
He stressed that partnering with NiDCOM would enhance the programme’s impact and expand its reach within the global diaspora community.
The Unveiling and Rebranding Nigeria Initiative (UNRI), first conceived in 2007 and formally launched in 2025, is a non-governmental organisation committed to rebranding Nigeria by showcasing the nation’s vast potential through storytelling, digital campaigns, cultural diplomacy, creativity, and innovation.
