The Nigeria Customs Service (NCS) has rolled out its Reputation Management Campaign in Zone ‘B’, Kaduna, marking a key phase in its nationwide initiative to promote institutional integrity, strengthen public trust, and improve service delivery.
The campaign was formally flagged off on Wednesday, 13 August 2025, at the Federal Operations Unit (FOU) Zone ‘B’ auditorium in Kawo, Kaduna State. The event brought together representatives from commands across the zone and featured intensive train-the-trainer sessions aimed at equipping selected officers with practical skills to entrench the principles of reputation management in all formations within Zone ‘B’.
In his remarks, Customs Area Controller for FOU Zone ‘B’, Comptroller Aliyu Alkalia, commended the Comptroller-General of Customs (CGC), Adewale Adeniyi, and the Management Team for introducing the Reputation Management Guide. He described the initiative as “a significant milestone in enhancing service delivery and projecting the positive image of the organisation.”
“Reputation is everything in the Service. It is the foundation for building trust and distinguishing the Nigeria Customs Service. Our conduct as officers directly shapes the Service’s image, and the seven golden rules serve as our compass for promoting transparency, accountability, and professionalism,” Alkalia said.
Delivering the keynote address, Zonal Coordinator, Assistant Comptroller-General (ACG) Adekunle Oloyede, represented by Comptroller Ofonime Ido, stressed that a strong reputation is critical to operational success and public cooperation.
“As representatives of the Nigeria Customs Service, we are ambassadors of our organisation. Our behaviour and conduct directly affect how the public perceives us,” he noted.
In his welcome address, the National Public Relations Officer, Assistant Comptroller (AC) Abdullahi Maiwada, underscored the importance of consistent communication and professionalism in sustaining the Service’s credibility.
The train-the-trainer sessions provided practical guidance for embedding the Guide’s principles at command and unit levels, ensuring uniform implementation across the Service.
Closing the event, Deputy Comptroller (DC) Sambo Adamu reaffirmed the commitment of Zone ‘B’ officers to uphold the Reputation Management Guide in all official engagements.
