The Nigeria Customs Service (NCS) has rolled out its strategic reputation management campaign in Zone ‘A’ to transform institutional culture, enhance public trust, and improve service delivery.
The initiative was formally launched on Monday, 11 August 2025, at the Apapa Area Command in Lagos.
Zonal Coordinator, Assistant Comptroller General (ACG) Charles Orbih, described the campaign as a turning point in redefining the identity of Customs officers in Nigeria.
“Understanding what we deal with is fundamental to our success. Reputation, as defined in this guide, is a collective perspective about institutional integrity and performance,” Orbih said. “For the Nigeria Customs Service, a strong reputation enhances public trust, encourages inter-agency and international cooperation, boosts morale among staff, and improves citizen engagement.”
In his remarks, the Customs Area Controller (CAC) of Apapa Area Command, Comptroller Babatunde Olomu, assured that officers within the zone remain committed to the principles of the guide.
“On behalf of officers and men of Zone ‘A’, we stand committed to abide by every principle being taught in this programme,” he affirmed.
The launch also featured presentations by three facilitators on the principles of reputation management, as well as an interactive session that reinforced professionalism and patriotism among participants.
