In a bid to counter negative perceptions and enhance public awareness of government initiatives, the National Orientation Agency (NOA) has launched a counter-narrative programme titled “Nigeria Has Happened to Me.”
The initiative was unveiled during a stakeholders’ meeting held at the NOA headquarters, where representatives from various government institutions gathered to discuss strategies for effectively communicating government services to citizens.
Addressing the stakeholders, the Director-General of NOA, Mallam Lanre Issa-Onilu, emphasized the need for a shift in narrative, stating that the programme aims to combat widespread negative sentiments about Nigeria by highlighting real-life success stories.
According to Issa-Onilu, the phrase “Nigeria Happened to Me” has often been used by Nigerians, especially youths, to express frustration with the country’s systems. The NOA, however, seeks to redefine this phrase by showcasing individuals whose lives have been positively transformed by government policies.
“With over 818 offices nationwide, NOA has the reach and capacity to directly engage citizens and promote this counter-narrative,” he stated.
As part of the initiative, NOA has partnered with 50 media companies to produce five-minute documentaries featuring beneficiaries of various government programmes. These documentaries will highlight success stories in key sectors such as education, agriculture, housing, security, and healthcare.
The campaign is expected to boost public confidence in government initiatives and encourage wider participation in available opportunities.
DG NOA reaffirmed the agency’s commitment to driving a positive national discourse and ensuring that citizens recognize and benefit from government interventions.
