The Nigerian Institute of Public Relations, FCT Chapter has become like the latest sensation competing brand detergent in the market “Waw”. Those who have short memories like me may not be able to remember the days of the “omo” or “Elephant” brands when we are thoroughly “Waw-ed” in our homes, the streets and our offices. The reason for this is simple. The evocation of the trendy sensation has a capacity of blurring the image of the old. But these are just facts associated with premiership which our revered Fellow, Dr.…
Branding Professionalism: A Tale of FCT NIPR By Austin Okechukwu
