In the age of relentless digital progress, the field of public relations (PR) is undergoing a significant transformation. The erstwhile reliance on pen, paper, and print has been overtaken by the swift tide of digitalisation. This article explores the evolution of PR practices in the context of digital technology’s expansive influence. We assess how traditional methods have adapted to or in some cases, been replaced by digital tools and strategies, discussing the implications for practitioners, clients, and audiences alike. Public relations has traditionally been an industry grounded in…
Pen, Paper and Print: The Overtaking Role Of Digitalisation of Public Relations Practice By Afolabi Olajuwon
