Category: Featured

Reputation Management: Nurturing Trust and Perceptions By Afolabi Olajuwon

Emporium Reporters

Reputation management plays a pivotal role in today’s business landscape, influencing customer trust, stakeholder confidence, and overall organizational success.   This article explores the multifaceted nature of reputation management, emphasizing its significance in nurturing trust and shaping external perceptions.   By focusing on strategies such as aligning organizational values, fostering open communication, investing in corporate social responsibility, and leveraging digital platforms, organizations can effectively manage their reputation, cultivate trust, and ultimately thrive in an increasingly competitive marketplace.     The importance of reputation management cannot be overstated. In an era…

Leveraging Public Relations (PR) for Economic Advantage By Afolabi Olajuwon

Emporium Reporters

This article examines the critical role of Public Relations (PR) in achieving economic advantage for organizations. PR has evolved significantly over the years and has become an essential tool for building and managing an organization’s reputation.   The paper explores how effective PR strategies, when aligned with an organization’s business goals, can foster economic growth, attract investment, enhance customer relations, and increase competitiveness. By leveraging PR effectively, organizations can gain a significant edge in today’s highly competitive global marketplace.   In today’s interconnected and fast paced world, organizations operate in…

All Brag, No Action By Funke Egbemode

Emporium Reporters

He knows it is not true. He doesn’t even believe it himself but he’d do his damned best to convince you it is true, with words, body language and treats (if he has money). He’d try to prove that he’s the best, that with him, you cannot go wrong. He would even dress suggestively to show you some concrete evidence. It’s all about bragging about his sexual prowess and he doesn’t stint on apparatus.   A man who is boasting about how good he is in bed (or any other…

Akpabio: Builder of Men @61,By Ola Awoniyi

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American business executive and one time Chairman and CEO of General Electric, John Francis Welch Jr. popularly called Jack Welch, once said: “Before you are a leader, success is all about growing yourself. When you become a leader, success is all about growing others.” Going by those words, Godswill Obot Akpabio, the President of the Nigerian Senate, is a leader. Having attained personal success early in life, he has long devoted himself to growing others. The Akwa Ibom-born lawyer and politician has every reason to thank God as he marks…

Eradicating Quacks in Public Relations Practice: A Call for Ethical Standards By Afolabi Olajuwon

Emporium Reporters

Public Relations (PR) plays a crucial role in shaping the public perception of organizations and individuals. It is a profession that demands integrity, transparency, and effectiveness in communication.   However, there are instances where unscrupulous individuals engage in unethical practices, misrepresenting themselves as PR professionals. This article aims to shed light on the issue of quacks in PR and emphasizes the need to eradicate them through the establishment and enforcement of ethical standards.   The rise of quacks in PR can be attributed to the increased demand for PR services…

Adedipe: Still space at the top By Festus Adedayo

Emporium Reporters

In 1995 when I joined the Tribune newspaper and “squatted” with a friend in Odo-Ona, one of Ibadan’s slums, I met one young boy in whom I took interest. His mother was a dedicated teacher and a devout Christian. His father then lived in the northern part of the country. He was a second year student of Government College, Ibadan. He was precocious, inquisitive and held promise of a tomorrow. In decades to come when we met, he reminded me that he was then a science student and that, perhaps…

Intimate Affairs: Married not for love, by Funke Egbemode

Emporium Reporters

It is not every marriage that is founded on love, not every married person who married for love. Don’t tell me you don’t know a few people who took their vows based on what they could see rather than what they felt. They stood, all dressed up in front of their Pastor, Bishop or Reverend Father and repeated the right lines rightly after the clergy, in front of men, not because they were ecstatically, deliriously in love but because they had chosen who they chose at that particular point in…

Building National Identity Through Public Relations By Afolabi Olajuwon

Emporium Reporters

In an increasingly connected and globalized world, the concept of national identity has become more important than ever before. National identity is defined as a sense of belonging and loyalty to a particular nation, characterized by shared history, culture, traditions, and values. It is crucial for countries to build and foster a strong national identity to strengthen social cohesion and increase international recognition. Public Relations (PR) practices play a key role in shaping and promoting a nation’s identity on a global scale. National identity encompasses a broad range of factors,…

Culture and identity of Gbagyi\ Gwari in FCT, Abuja. By Mercy Tartsea Anshase & Afolashade Afolabi.

Emporium Reporters

Cultural identity refers to share beliefs norms, value and practice that define a group of individual often linked by ethnicity or religion, the identity shapes individual perception of themselves and their relationship to the world influencing their behaviors attitudes interactions with people. Gbagyi /Gwari people are found all over the places in Nigeria, especially western parts of Abuja , Niger state ,Kaduna state, part of Kogi state and Nasarawa state. Gbagyi/Gwari”s major towns include Minna, koru, kuta, kwaliu, Gawu, Gusssiro , Gwada, Guni, Fuka, Galkogo, Mailkula,Maita, Usafafa, Mpape, Bwari, Suleja,…

Bayo Onanuga: The media guru, by Amos Adetunji

Emporium Reporters

In 2005 when the traditional media in Nigeria played host to Dele Olojede who had won the Pulitzer Prize for International Reporting that year, something very significant took place. That day at La Scala Hall, MUSON Centre in Lagos, venue of the event, Bayo Onanuga caused a stir when he was called to the microphone by the compere. “Bayo Onanuga, the media guru, is a man of few words but his pen is mightier than a sword”. That introduction by the anchorperson set the mood for Onanuga’s brief but remarkable…