Data Analytics a tool for decisions making in Business

Customer data analytics help businesses or organisations get information about customer demographics, purchase history, website behaviour, product choice, and more, every business needs to learn more about their customers and how they prefer services or products and also understand customers’ buying pattern   Customer data analytics or business data analysis goes beyond just making smart marketing decisions. They can also have a huge impact on a company’s profit base.   When a business is able to understand how to satisfy customer interests and concerns, the company will be in a…