Category: Featured

Public Relations in a Digital World: Looking Beyond Speech Writing By Afolabi Olajuwon

Emporium Reporters

In today’s digital landscape, public relations professionals face new challenges and opportunities. With the advent of social media and the rapid dissemination of information, the role of public relations has significantly evolved. While speech writing remains an integral part of the profession, it is crucial for PR practitioners to look beyond traditional methods and embrace the digital world to effectively engage with audiences. This article explores the importance of leveraging digital platforms for public relations and highlights the strategies that can enhance communication in this digital era. Harnessing the Power…

Intimate warnings for 2024, by Funke Egbemode

Emporium Reporters

You are 33 and not doing badly. You are comfortable and beautiful but your love of easy money has blurred your childhood vision of a cozy happy home with children and a husband that loves you to bits. Your once vivid dream of falling in love and marrying early to raise four children while nurturing a career has since given way to the steady ready flow of cash and ‘baby of life’ lifestyle. You are now a chartered side chick, living on the side street of some other women’s lives.…

Adieu, the Lion: Tribute to Ghali Na’Abba By Hon. Rimamnde Shawulu Kwewum

Emporium Reporters

The news of the demise of the Hon Ghali Umar Na’Abba early on Wednesday was devastating. He, his family members and close friends had hoped and prayed hard for healing. No matter how death comes, I have always thought, however expected, no matter the circumstances, it leaves behind pains.   He was born on September 27, 1958, in Tudun Wada quarters, Municipal Local Government Area, Kano State. He was born into a family steeped in politics, power and business. Na’Abba started his education at the Jakara Primary School, Kano after…

Recognizing the Value of Public Relations in Driving Profitability By Afolabi Olajuwon

Emporium Reporters

In the contemporary business landscape, organizations are increasingly recognizing the crucial role of effective public relations (PR) in achieving long term profitability.   This article aims to explore the value of PR as a strategic tool for enhancing brand reputation, fostering strong stakeholder relationships, and ultimately driving profitability for organizations.   Analysing empirical research and industry case studies, the article brings forth compelling evidence that highlights the significant contribution of PR in various aspects of business success.   Moreover, it presents key strategies and best practices for leveraging PR to…

Before your bull wanders off By Funke Egbemode([email protected])

Emporium Reporters

Husband can and do defect because defection is a two-way street. If wives can defect, so can husbands. If a woman doesn’t get too old for touching and pampering, a man is also entitled to warmth, kiss and cuddle. A bull is always a bull. His charging power may reduce but charge he must. He doesn’t even want to be told or reminded that he’s not charging hard like of old. He may not be as fast and furious as he was 30 years ago but it is still dangerous…

Reputation Management: Nurturing Trust and Perceptions By Afolabi Olajuwon

Emporium Reporters

Reputation management plays a pivotal role in today’s business landscape, influencing customer trust, stakeholder confidence, and overall organizational success.   This article explores the multifaceted nature of reputation management, emphasizing its significance in nurturing trust and shaping external perceptions.   By focusing on strategies such as aligning organizational values, fostering open communication, investing in corporate social responsibility, and leveraging digital platforms, organizations can effectively manage their reputation, cultivate trust, and ultimately thrive in an increasingly competitive marketplace.     The importance of reputation management cannot be overstated. In an era…

Leveraging Public Relations (PR) for Economic Advantage By Afolabi Olajuwon

Emporium Reporters

This article examines the critical role of Public Relations (PR) in achieving economic advantage for organizations. PR has evolved significantly over the years and has become an essential tool for building and managing an organization’s reputation.   The paper explores how effective PR strategies, when aligned with an organization’s business goals, can foster economic growth, attract investment, enhance customer relations, and increase competitiveness. By leveraging PR effectively, organizations can gain a significant edge in today’s highly competitive global marketplace.   In today’s interconnected and fast paced world, organizations operate in…

All Brag, No Action By Funke Egbemode

Emporium Reporters

He knows it is not true. He doesn’t even believe it himself but he’d do his damned best to convince you it is true, with words, body language and treats (if he has money). He’d try to prove that he’s the best, that with him, you cannot go wrong. He would even dress suggestively to show you some concrete evidence. It’s all about bragging about his sexual prowess and he doesn’t stint on apparatus.   A man who is boasting about how good he is in bed (or any other…

Akpabio: Builder of Men @61,By Ola Awoniyi

Emporium Reporters

American business executive and one time Chairman and CEO of General Electric, John Francis Welch Jr. popularly called Jack Welch, once said: “Before you are a leader, success is all about growing yourself. When you become a leader, success is all about growing others.” Going by those words, Godswill Obot Akpabio, the President of the Nigerian Senate, is a leader. Having attained personal success early in life, he has long devoted himself to growing others. The Akwa Ibom-born lawyer and politician has every reason to thank God as he marks…

Eradicating Quacks in Public Relations Practice: A Call for Ethical Standards By Afolabi Olajuwon

Emporium Reporters

Public Relations (PR) plays a crucial role in shaping the public perception of organizations and individuals. It is a profession that demands integrity, transparency, and effectiveness in communication.   However, there are instances where unscrupulous individuals engage in unethical practices, misrepresenting themselves as PR professionals. This article aims to shed light on the issue of quacks in PR and emphasizes the need to eradicate them through the establishment and enforcement of ethical standards.   The rise of quacks in PR can be attributed to the increased demand for PR services…