In today’s fast-growing digital infrastructure, organisations face an unprecedented array of challenges when it comes to managing their reputation. With the rise of social media, 24/7 news cycles, and an increasingly interconnected global community, effective crisis communication has never been more critical. The ability to respond swiftly and effectively in times of crisis can mean the difference between salvaging a reputation and suffering long-term damage. Crisis communication is the practice of managing how information is conveyed to stakeholders during a significant event that threatens to harm an organisation’s reputation.…
Crisis communication in the digital era: Safeguarding your reputation and building trust By Afolabi Olajuwon
