Redefining PR: Beyond the Myths, Building Relationships, and Driving Authentic Impact Dr. Afolabi Olajuwon

Public Relations (PR) is often misunderstood, reduced to stereotypes like media coverage, spin, or crisis management. But PR is so much more. It is a strategic, mixed discipline that builds trust, fosters meaningful relationships, and drives long-term impact.   From engaging stakeholders to shaping organizational culture, PR is about authenticity, transparency, and dialogue. It is not just about headlines or viral moments, it is about creating lasting connections and aligning actions with values.   PR: Not just for big corporations! Every organization, big or small, needs it to cut through…

Strategic Public Relations: Shaping Organizations and Guiding Leaders By Afolabi Olajuwon

Public Relations (PR) has traditionally been viewed as a function primarily concerned with communication, managing media relations, crafting messages, and maintaining organizational reputation. However, in the contemporary business formation, Public Relations has become a strategic driver that significantly influences organizational strategy and leadership. Join me to explore the transformative role of Public Relations in shaping organizational decision-making, fostering leadership influence, and driving long-term success. Public Relations is no longer a peripheral function but a core component of organizational strategy and leadership effectiveness. The role of Public Relations has undergone a…

Reflections on the Children’s Celebration Week at Foursquare Gospel Church: A Focus on Spiritual Growth and Family Values

By Afolabi Olajuwon.   This report highlights the climax of the Children’s Week celebrations held on May 25, 2025, at Foursquare Gospel Church in Wuse District Headquarters. The event was characterized by vibrant children’s choir performances and a transformative sermon delivered by Deborah Oresanya.   Her sermon, titled “Growing Like Jesus,” drew from Luke 2:52 and emphasized the multifaceted growth of Jesus as a paradigm for personal development within the Christian faith. This report provides an overview of the key aspects of the sermon and its implications for fostering spiritual…

Building A Godly Home: Practical Tips From Rev. Dr. Babatunde Idowu

By Afolabi Olajuwon   Rev. Dr. Babatunde Idowu’s sermon offers profound insights into how divine guidance can transform families, emphasizing the importance of upholding godly values. Through his teachings, he illustrates how families can be strengthened and enriched by aligning their principles and actions with spiritual direction, fostering environments of growth, harmony, and moral integrity.   Location: Foursquare Gospel Church, Wuse District Headquarters, Abuja, Nigeria   On May 4, 2025, the Foursquare Gospel Church in Wuse District Headquarters, Abuja, witnessed a profound spiritual gathering as Rev. Dr. Babatunde Idowu delivered…

How to Sharpen Your PR Skills with Contemporary Issues By Afolabi Olajuwon

In an ever-evolving digital environment, public relations professionals must continuously refine their skills and approaches to stay effective and relevant. The era of traditional media dominance has given way to a myriad of channels through which brands and organizations can communicate and engage with their audiences. I will be discussing various advanced strategies that will elevate the skills of modern communicators, enabling them to thrive in today’s complex PR environment.   One of the most significant advancements in PR is the ability to leverage data for strategic decision-making. Modern communicators…

Strategies for Effective Public Relations Under Tight Deadlines: Ensuring Consistency During Crunch Time By Afolabi Olajuwon

In the dynamic structure of public relations (PR), maintaining consistency is a cornerstone of building trust, credibility, and long-term relationships with stakeholders. However, in an era where time is often the most limited resource, PR professionals are increasingly challenged to deliver consistent messaging, branding, and engagement under tight deadlines.   I will be discussing the importance of PR consistency, the unique pressures of time constraints, and strategies to achieve balance in a fast-paced environment.   Consistency in PR is more than just repeating the same message; it’s about ensuring that…

Public Relations: Shaping Perceptions and Building Relationships By Afolabi Olajuwon

In an era characterized by rapid information dissemination and heightened public engagement, the role of public relations (PR) has become increasingly important. As both a strategic communication process and a management function, PR significantly influences perceptions and facilitates the development and maintenance of relationships between organizations and their publics.       I will be discussing the multifaceted dimensions of public relations, highlighting its critical importance in shaping perceptions and building meaningful relationships.       Public relations is often defined as the strategic communication process that builds mutually beneficial…

Nigerian Community Policing: PR Strategies for Improved Security and Trust. By Afolabi Olajuwon

Community policing in Nigeria has emerged as a critical approach for improving security and fostering greater trust between citizens and law enforcement agencies. I will be discussing the effectiveness of community policing in Nigeria, emphasizing the role of public relations strategies in optimizing outcomes. Analyzing best practices and identifying challenges, this study provides valuable insights into how community policing can be strengthened to create safer communities and more collaborative environments between the public and the police.   In the face of growing insecurity and rising crime rates in Nigeria, community…

Crisis communication in the digital era: Safeguarding your reputation and building trust By Afolabi Olajuwon

In today’s fast-growing digital infrastructure, organisations face an unprecedented array of challenges when it comes to managing their reputation. With the rise of social media, 24/7 news cycles, and an increasingly interconnected global community, effective crisis communication has never been more critical. The ability to respond swiftly and effectively in times of crisis can mean the difference between salvaging a reputation and suffering long-term damage.   Crisis communication is the practice of managing how information is conveyed to stakeholders during a significant event that threatens to harm an organisation’s reputation.…

International Women’s Day: A PR Professional’s Guide Dr. Afolabi Olajuwon

International Women’s Day (IWD), celebrated annually on March 8, serves as an important moment to recognize women’s achievements, advocate for gender equality, and address the systemic barriers women face worldwide. I intend to provide public relations (PR) professionals with a comprehensive guide to effectively engage in the celebrations and conversations surrounding IWD, enhancing brand presence and demonstrating social responsibility while supporting gender equity.   As a PR professional, March 8 offers not just a celebration of women but also a unique opportunity to amplify messages of empowerment and societal change.…