The National Information Technology Development Agency (NITDA) has hosted the Director General of the National Institute for Policy and Strategic Studies (NIPPS), Professor Ayo Omotayo, alongside participants of the Senior Executive Course (SEC) 48, 2026, as part of efforts to strengthen collaboration between key strategic institutions and Nigeria’s digital transformation ecosystem.
The engagement followed the Strategic Institutions Study Tour, during which Dr. Aristotle Onumo, Director of Stakeholder Management and Partnership at NITDA, delivered a presentation on behalf of the agency’s Director General, Kashifu Inuwa Abdullahi. His presentation underscored the growing importance of the Orange Economy in driving innovation and economic growth.
Onumo identified sectors such as creativity, digital content, film, animation, and digital art as critical pillars of the Orange Economy, noted their capacity to generate significant economic value through intellectual property development and commercialization.
He described the Orange Economy as a dynamic ecosystem capable of transforming cultural expression into sustainable economic opportunities. However, he also highlighted key challenges hindering its growth, including limited access to funding, gaps in intellectual property protection, inadequate infrastructure, and fragmentation within the ecosystem.
Despite these challenges, Onumo emphasized Nigeria’s comparative advantage, citing its youthful and creative population as well as its rich cultural heritage. He called for stronger collaboration among government institutions, the private sector, creative professionals, investors, and academia to fully harness the sector’s potential.
The visit, according to stakeholders, reflects a shared commitment by NITDA and NIPPS to align policy, innovation, and capacity development efforts toward positioning Nigeria as a global leader in the Orange Economy and broader digital landscape.
