The Comptroller-General of the Nigeria Customs Service (NCS), Bashir Adewale Adeniyi, has been appointed Vice Chairman of the Body of Advisers of the Nigeria Reputation Management Group (NRMG). The formal installation took place during the ongoing 2025 Nigeria Public Relations Week (NPRW), holding in Uyo, Akwa Ibom State.
The prestigious event, organized by the Nigerian Institute of Public Relations (NIPR), began on May 19 and is set to run until May 23, attracting communication experts, policymakers, and stakeholders from across the country to explore the role of strategic communication in national development.
Declaring the week open, the Honourable Minister of Information and National Orientation, Alhaji Mohammed Idris, emphasized the Federal Government’s commitment to harnessing communication for nation-building and foreign direct investment.
CGC Adeniyi’s appointment as Vice Chairman of the NRMG advisory board marked a significant recognition of his consistent advocacy for transparency, stakeholder engagement, and institutional trust. Speaking at the ceremony, he expressed optimism about the group’s role in reshaping Nigeria’s image locally and internationally.
“I consider it a privilege to be part of this important national assignment,” he stated. “I have full trust in the capacity of this group, and I believe that with the calibre of individuals involved, a lot can be achieved in reshaping how Nigeria tells her story to her people and the world.”
The NRMG advisory body is chaired by veteran broadcaster and Chairman of Channels Television, Mr. John Momoh, with other prominent Nigerians expected to contribute to the group’s vision of projecting a unified and credible national image.
Also representing the NCS at the high-level forum, the Service’s National Public Relations Officer, Assistant Comptroller Abdullahi Maiwada, presented a paper titled “Advances in Government, Policy and Regulatory Communication.” In his address, Maiwada emphasized the need for intentional, multi-channel messaging in public institutions.
“The changing dynamics of governance and policy implementation require us to speak clearly, truthfully, and strategically. At Customs, we’ve learned that people don’t just want to be informed they want to be understood and engaged,” he said.
The active participation of the Nigeria Customs Service at the 2025 NPRW underscored its thought leadership in public sector communication, institutional branding, and policy advocacy.
