The Nigeria Union of Journalists (NUJ), Federal Capital Territory (FCT) Council, in partnership with Adobe Express and Lifestyle Hues, has trained 100 journalists in Abuja on digital content creation and multimedia storytelling to enhance productivity and strengthen journalism practice in the digital age.
Speaking during the one-day capacity-building workshop held on Monday in Abuja, the Chairman of the NUJ FCT Council, Comrade Grace Ike, reaffirmed the Council’s commitment to empowering media practitioners through continuous training, innovation, and exposure to global best practices.
According to her, the media landscape has evolved significantly, making it imperative for journalists to acquire modern digital communication skills to remain relevant and competitive.
“I believe this training is one of many steps we are taking to ensure that our members remain competitive, relevant, and impactful. The way we gather and present information has evolved and the way we present stories must also adapt,” she said.
She noted that the ability to design visuals, edit multimedia content, and present stories in engaging formats has become a core requirement in journalism, stressing that tools such as Adobe Express are now critical instruments for effective communication in the digital era.
Comrade Ike commended Lifestyle Hues and the Adobe Express Team for supporting the initiative and sharing their expertise with journalists in the FCT. She urged participants to maximise the opportunity by actively engaging in the sessions and applying the knowledge gained in their respective newsrooms.
In her presentation, the training facilitator and Brand Marketing Consultant, Mrs. Ayodotun Akinfenwa, said the initiative was aimed at equipping journalists with practical digital skills that would improve their productivity and visibility.
She explained that journalists, content creators, and business professionals require digital design and content creation tools to effectively communicate and engage audiences online.
“Tools like Adobe Express help journalists to be independent and enhance their productivity. If you are not showing up online, it is almost as if you are not doing anything,” she said.
Mrs. Akinfenwa, who is also an Adobe Partner and Ambassador, stated that many professionals miss opportunities despite their experience and knowledge because they fail to consistently create and share content online.
She added that digital communication tools would make information dissemination faster, easier, and more effective, thereby supporting societal development and economic growth.
“There is so much information that needs to be passed across so people can become better citizens and carry out their activities effectively. These tools help journalists churn out content quickly and in formats that audiences can easily understand,” she said.
The facilitator also called on media owners in both public and private sectors to invest more in the training and retraining of journalists, presenters, reporters, and media crews to ensure they remain at the forefront of modern communication technologies.
According to her, journalists are major influencers in society and must therefore stay updated with evolving digital, AI, and publishing tools to improve the quality and reach of their work.
Participants at the workshop described the training as timely and impactful, while calling for more capacity-building programmes for media professionals across the country.
